Wholesale pricing
that runs itself.
Tag a customer once. Shopify B2B Catalog Sync puts them on the right B2B catalog – wholesale, VIP, tiered – in real time. No spreadsheets, no manual catalog assignments, no price drift.
Works on Shopify Plus & Advanced · live for paying merchants today
Customer
Storefront price
✓ Wholesale Pricing applied
Add the tag → the company sees its catalog price. Remove it → back to retail. Automatically.
One tag. The right price. Every time.
Pricing is driven entirely by the tags you already use – nothing to maintain by hand.
Tag-driven tiers
Map each customer tag to a B2B catalog: tier-1 → Tier 1, tier-2 → Tier 2, tier-3 → Tier 3 – or name them whatever you sell (wholesale, VIP, distributor). As many tiers as you need.
Real time, via webhooks
The moment a customer is tagged, their company’s catalog updates within seconds – not on a nightly batch. A periodic safety sync backstops anything missed.
Remove the tag, revert to retail
Drop the tag and the company falls back to your default published prices automatically. Fully bidirectional – no orphaned discounts left behind.
Native on Plus. A clean workaround on Advanced.
Same outcome – automatic B2B tiering – whatever Shopify plan the store runs.
Shopify Plus
Uses native B2B catalogs (catalog context). The first-class, intended path – company locations are assigned directly to the right catalog.
Shopify Advanced
No Plus? We deliver the same tiering through Markets – fully automated, no merchant effort.
Auto-detected per store
We detect the plan at install and pick the right engine. You never choose – it just works for each store.
Detected automatically at install.
You can see everything it touches.
A real control plane, not a black box – built for the people who run the store.
Complete audit log
Every install, sync, webhook, tag change and admin action – searchable, with the exact catalog moves recorded (which company moved to which tier).
Subscription-gated
Syncing is tied to an active subscription. Pause billing and writes pause too – clean, predictable control.
Bulk onboarding
Tag hundreds of existing customers from a CSV, or import companies and locations in one pass. Going live takes minutes.
Questions, answered.
Do I need Shopify Plus?
No. On Plus we use native B2B catalogs; on Advanced we achieve the same tiering through Markets. We detect your plan and pick the right engine automatically.
How fast does pricing update?
In real time. A customer-update webhook fires the moment a tag changes, and a periodic safety sync backstops anything missed.
What happens when I remove a tag?
The company reverts to your default published (retail) prices automatically. Tiering is fully bidirectional – no leftover discounts.
Can I onboard customers I already have?
Yes. Bulk-tag existing customers from a CSV by email, or import companies and locations in one pass.
How are our credentials and data handled?
Each store gets its own Shopify custom app; access tokens are encrypted at rest. We only manage B2B catalog assignments – we never touch or store payment-card data.
See it on your store.
A 20-minute demo on a real Shopify store – tag a customer, watch the B2B price change live.
Max Sorto · Founder & engineer
12+ years shipping production systems. You work directly with the person who builds, deploys and supports it – not a support queue.